~/perth · websites · analytics · automation · 17 yrs deep

Websites, analytics and automation that actually work.

Freelance web developer and automation specialist in Perth with 17+ years experience. I build websites on WordPress, Shopify, and Payload CMS, fix broken analytics, and create AI-powered automation that saves businesses time and money. From quick WordPress fixes to custom Payload CMS applications, I work directly with businesses who need senior-level web development without the agency price tag.

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not this serious in real life, I swear →

Side projects

Things I’ve built

Project / 01liveGTM Auditor→

Analyse and verify your Google Tag Manager setup.

Vercel · Cursor · Claude Code · OpenRouter · Next.js · Gemini

Project / 02liveRedirect Mapper→

Automatically matches old site URLs to new ones, so setting up 301 redirects and preserving SEO takes minutes, not days.

Vercel · Cursor · Claude Code · OpenRouter · Next.js · Gemini

Project / 03liveWatch Straps Australia→

Australia's biggest range of NATO straps, plus rubber and leather straps, tools and parts.

Maropost · GA4 · Klaviyo · Google Tag Manager

Project / 04liveSipsmart→

A simple BAC calculator — weight/gender input, drink slider, blood alcohol estimates and time-to-sober.

v0.dev

Project / 05liveGet Shit Done→

Give it your list of things to get done, rate what matters, and every morning pick two: admin or the important work.

Firebase · Claude Code

Writing

From the blog