~/perth · websites · analytics · automation · 17 yrs deep
Websites, analytics and automation that actually work.
I’m CTO at Bang Digital, and I run a freelance practice alongside it for smaller jobs. 17+ years building websites on WordPress, Shopify and Payload CMS, fixing broken analytics, and building AI automation that saves businesses time and money. Quick fixes, hosting migrations, tracking and small builds come straight to me, from around $150 with a fixed-price quote. Bigger projects run through Bang Digital.
Side projects
Things I’ve built
Analyse and verify your Google Tag Manager setup.
Read about itVercel · Cursor · Claude Code · OpenRouter · Next.js · Gemini
Automatically matches old site URLs to new ones, so setting up 301 redirects and preserving SEO takes minutes, not days.
Read about itVercel · Cursor · Claude Code · OpenRouter · Next.js · Gemini
Australia's biggest range of NATO straps, plus rubber and leather straps, tools and parts.
Maropost · GA4 · Klaviyo · Google Tag Manager
A simple BAC calculator — weight/gender input, drink slider, blood alcohol estimates and time-to-sober.
Read about itv0.dev
Give it your list of things to get done, rate what matters, and every morning pick two: admin or the important work.
Read about itFirebase · Claude Code
Writing
From the blog
- Your Emails Are Going to Spam and an SMTP Plugin Won’t Fix It
2026-09-23
- How to Move Your WordPress Site to Kinsta or WP Engine and Manage It Yourself
2026-09-23
- WordPress Developers Perth: Pricing, Timelines, and Freelance vs Agency
2026-05-04
- WordPress Specialist vs Freelance Developer Perth: What Small Businesses Actually Need
2026-04-13